Starting from nothing
AV Solutions is a construction company specialising in roofing. It had no website, no Google Business Profile and no online presence. The goal: be visible locally and win more quote requests. ArkiPay set up everything.
AV Solutions: building a local presence from scratch
02
Understanding the competition first
Before writing a line, we studied local competitors closely: what they offer and how they present their services and information. The content strategy follows from that.
03
A website built for search
Pages by service — repairs, renovation, new builds, insulation, zinc work — and by area served, local content and a clear path to a quote request.
04
An active Google profile
Creating the Google Business Profile and a publishing plan: news, guides and regular updates to keep the profile alive.
05
Reviews from real customers
A process to collect reviews from past customers. Together with the website and the profile, everything works toward one goal: climbing the local rankings.
Frequently asked questions
Where does a project like this start?
With an analysis of local competitors: what they show, how, and where to stand out.
What does the strategy include?
The website, the Google Business Profile, a publishing plan (news, guides) and review collection.
Where do the reviews come from?
From AV Solutions’ past customers, asked directly. No review is made up.
Is a website enough to be visible locally?
Rarely. It is the website, Google profile, content and reviews together that move local rankings.
Related pages
Local SEO
Connect your website, content and Google Business Profile to your real services and service area. ArkiPay helps define useful local SEO priorities.
Competitor analysis
Understand relevant competitors, their offer and online presence in your area, then prioritise practical changes to your website and local visibility.
Google Business Profile
Accurate information, services, posts and website alignment. ArkiPay helps maintain a Google Business Profile that reflects your real business.
Projects
Explore the Vivasport, Les Explorateurs du Numérique, Balian, AJD Finances and AV Solutions projects.
Got a bottleneck to solve?
A quote scoped to your needs — remote across Belgium, on site when useful.