Compare the right businesses
The best-known competitor is not always the most visible on Google. We define the services, area and searches to examine, separating relevant local businesses from directories and lead-generation platforms.
Local SEO
Understand the competition before choosing your next steps
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Look beyond one ranking
Service pages, local information, offer clarity and Google presence provide context. A ranking only becomes useful with its query, location, date and method.
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Turn evidence into decisions
The findings separate observed facts, tool data and estimates. They help decide what to clarify, which content to create and which local information to correct.
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A starting point for your strategy
Research can inform a new site, a redesign or ongoing local work. We agree the area, languages, services and depth before starting.
How it works
See your area the way Google does
A ranking depends on where the search happens. We measure visibility on a grid of points across your area, then compare the competitors that actually show up.
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Search: electrician
7/49
grid points in the top 3 results
Strong near the address, barely visible in the north and east of the area.
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- Beyond
- Your address
Compare what matters
| You | Competitor A | Competitor B | Competitor C | |
|---|---|---|---|---|
| Recent reviews | Fair | Strong | Fair | Weak |
| Profile categories and services | Weak | Strong | Fair | Fair |
| Service pages on the website | Weak | Fair | Strong | Weak |
| Authentic photos | Strong | Fair | Weak | Fair |
| Posts | Weak | Fair | Weak | Weak |
| Information consistency | Fair | Strong | Fair | Weak |
What you do with it
- Priority 1Complete the profile’s categories and services
- Priority 2Create pages for under-covered services
- Priority 3Set up a regular review request
Illustrative data. The report states the search, location, date and method behind every measurement.
Frequently asked questions
Do you examine directories?
Yes, where they appear in results, but we distinguish them from businesses selling the same service directly.
Are rankings the same everywhere?
No. They vary with location, language, query and time.
What can I do with the report?
Prioritise pages, content and local corrections using the findings and your business objectives.
Related pages
Local SEO
Connect your website, content and Google Business Profile to your real services and service area. ArkiPay helps define useful local SEO priorities.
Google Business Profile
Accurate information, services, posts and website alignment. ArkiPay helps maintain a Google Business Profile that reflects your real business.
Custom websites
A website built around your services, customers and search visibility. ArkiPay combines bespoke development with clear structure and useful content.
Got a bottleneck to solve?
A quote scoped to your needs — remote across Belgium, on site when useful.