Get the basics right
A useful profile starts with correct contact details, relevant categories, clear services and real opening hours. We also review your service area and whether the address should be displayed.
Local SEO
A Google profile that stays accurate and useful
02
Maintain the presence
Information updates, draft posts, genuine photos and review follow-up can form part of the scope. Every published detail should reflect the actual business.
03
Align the profile and website
Visitors should find consistent services and contact details after clicking through. We connect the profile to relevant pages and use available reporting to understand interactions.
04
Ask for reviews without manipulation
Review invitations should welcome all feedback, without incentives or selecting only happy customers. Responses should remain professional and protect confidential information. Your business keeps ownership of its profile.
Anatomy of a profile
What makes a useful profile
Every part of the profile answers a customer question. Select one to see what we do there.
What we do
Your real name, with no added keywords. The most accurate primary category and useful secondary ones.
Why it helps
The category is one of the most direct relevance signals.
Frequently asked questions
Can every business have a profile?
No. Eligibility generally requires genuine in-person customer contact at a location or at customers’ premises. An online-only business is not automatically eligible.
Must I show my home address?
Not for a service-area business without customer reception there. Google’s rules and your actual operating model determine the setting.
Will more posts guarantee better rankings?
No. Posts can inform customers, but no posting frequency guarantees a position.
Can review invitations be automated?
Yes, within a lawful, neutral process. Reviews themselves must never be fabricated.
Who owns the profile?
Your business should remain the owner. Support uses the necessary permissions without taking the profile away from you.
Related pages
Local SEO
Connect your website, content and Google Business Profile to your real services and service area. ArkiPay helps define useful local SEO priorities.
Custom websites
A website built around your services, customers and search visibility. ArkiPay combines bespoke development with clear structure and useful content.
Got a bottleneck to solve?
A quote scoped to your needs — remote across Belgium, on site when useful.